DeKalb honors roots with CornFest support

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The “electric wing” DeKalb Seed logo glows above the traditional “winged ear” DeKalb logo during a laser light show at DeKalb Cornfest 2013. This year’s Cornfest was one of the venues at which DeKalb Seed unveiled the new branding and logo, which will be a complement to the well-known “winged ear.”

Found the following article on AgriNews. It contains a nice story about how DeKalb Seed unveiled a new logo element at DeKalb’s CornFest this year, during the Saturday evening light show. Many saw that show but may have not known the story behind it. Read Jeannine Otto, Field Editor at AgriNews’ account:

The “electric wing” DeKalb Seed logo glows above the traditional “winged ear” DeKalb logo during a laser light show at DeKalb Cornfest 2013. This year’s Cornfest was one of the venues at which DeKalb Seed unveiled the new branding and logo, which will be a complement to the well-known “winged ear.”
The “electric wing” DeKalb Seed logo glows above the traditional “winged ear” DeKalb logo during a laser light show at DeKalb Cornfest 2013. This year’s Cornfest was one of the venues at which DeKalb Seed unveiled the new branding and logo, which will be a complement to the well-known “winged ear.”

DEKALB, Ill. — At this year’s DeKalb Cornfest, support was all about roots — and wings.

DeKalb Seed chose the 36th annual Cornfest, one of the last free admission festivals in the area, as one of the venues to unveil its new “electric wing” logo that will accompany the company’s traditional “winged ear” DeKalb Brand logo.

“We’re always going to have a special relationship with the city of DeKalb and, specifically, things like CornFest. You can’t ever get too far away from your roots, and so many people in the area have been instrumental in building the DeKalb brand up to what it is today,” said Rick Myroup, DeKalb brand manager.

Myroup said the DeKalb brand, fresh from a celebration of a century in business, decided to up the wattage by unveiling a companion logo to the traditional “winged ear” DeKalb logo.

“We felt like it was time to change the look and feel of the brand a little bit and start to look forward. We’re a brand that’s been driven by research and development and performance throughout our history,” he said.

The new logo actually is not a logo so much as an identifier that goes along with the winged ear.

“It’s a campaign element. It’s really an activator and an identifier. You’ll see with all of our executions of it this year, the electric wing, as we’re calling it, is really going to surround whatever the core element is of the communication. We want to signify the excitement that’s coming around the DeKalb Brand and the electricity that really drives that forward. It’s a fun new element we can add to the campaign. It’s a great complement to the historic winged ear logo, which we are going to stick with,” Myroup said.

Fun was in plentiful supply at this year’s CornFest, which started 36 years ago as a corn boil and a way for another local agricultural brand, Del Monte, to say thanks to the local community by supplying a quantity of fresh-picked and cooked local sweet corn for free to the public.

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From AgriNews
Wednesday, September 18, 2013 3:00 PM

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