Dawn Equipment CEO, Joe Bassett, announced the launch of a new company today. Underground Agriculture is a mission-driven company focused on providing innovative agricultural equipment and intelligence to the fast-growing audience of farmers employing organic no-till methods.
“On the Dawn Equipment side, we’ve witnessed and helped cultivate a fundamental transformation in the way our customers approach farming,” says Bassett. “Whether talking about fully-automated planters or strip-till units, the way farmers farm has been undergoing radical change and we’ve helped them adapt every step of the way with innovative, increasingly digitized, ground-engaging products.”
Dawn Equipment, a long-established and respected manufacturer of highly engineered and well-built farm equipment and accessories, has a reputation for innovation that was recently solidified when the company topped the 2017 list of most innovative companies published by Crain’s Chicago Business.
Ironically, it is the return to age-old farming wisdom that is fueling a new wave of farming – and needs for more design innovation. There is a small but growing group of next generation producers who are ready to question conventional wisdom, and chart a new course for their farms.
As the new company name might indicate, Underground Agriculture puts a heavy focus on soil health.
“We strongly believe that healthy soil is the basis for maximizing profit and therefore, sustainability for farmers,” said Bassett. “It is the true root of sustainable farming practices. Progressive farmers believe their soil’s life cycles should never be interrupted or made to sit fallow. Underground Agriculture is being launched to help farmers adopt, nurture and succeed with progressive, sustainable farming methods. We will do this by sharing intelligence and designing and manufacturing the finest progressive farming equipment in the world – right here in the Midwest – at prices progressive farmers can afford. Basically, sustainability through profitability.”
About Underground Agriculture
Underground Agriculture is a Sycamore, IL-based manufacturer of innovative, highly engineered and expertly manufactured farming equipment specifically for organic no-till farmers. Founded in 2018, the company is mission-driven to help farmers return to more productive, less intrusive, less chemical-intensive and more profitable methods of farming through the promotion of soil health.
About Dawn Equipment
Dawn Equipment Co. is a Sycamore, IL-based manufacturer of advanced ground-engaging tools for row crop farming. Founded in 1991, Dawn has consistently produced innovative products for No-Till, Strip Till, and fertilizer application. Recognizing the broader industry trend towards informatics and precision farming, Dawn has created the unique X-Series system of hydraulic products for planters. These patented products allow real-time active-control of planter down-pressure, fertilizer depth, and row cleaner down pressure. These high-quality products give farmers a significant advantage when dealing with in-field variability while pushing towards ever higher yields.