BBB Warning Consumers About Online Retailer “Flip the Trend” Garnering Complaints Nationwide


Better Business Bureau serving Chicago and Northern Illinois is cautioning consumers about an online retail site that sells clothes, gadgets, furniture, and pet supplies, with the most common item purchased being dog beds. The company advertises “free dog beds” and all consumers have to pay for is shipping.

BBB serving Chicago and Northern Illinois investigated the business based on a large number of consumer complaints, allegations from consumers that they never received what they purchased from the company. BBB determined the business currently has a pattern of alleged questionable business practices and has attempted to contact the company to rectify the matter however, a letter sent via postal mail was “undeliverable.”

The company currently has an “F” rating based on 59 complaints from 24 states on file which have all gone unanswered by the business. The company also has 47 BBB negative customer reviews and has received 24 reports via BBB Scam Tracker regarding their business practices.

The company’s headquarters is listed at 44 Shirley Ave., West Chicago, IL, 60185. However, BBB discovered the address to be a vacant cul-de-sac.

Consumers allege:

  • Making purchases on the website and never receiving their items despite shipping notices stating they would receive their order within 6-12 business days.
  • Numerous inquiries and chat requests about their orders have gone unanswered by the company.
  • Receiving generic automated emails from the business stating a refund to their account should post soon but never does.
  • Interacting with representatives of the company who are unprofessional, insulting and demeaning, even threatening to sue consumers who demanded refunds.
  • Flip the Trend also advertises to be associated with “The Forgotten Dog,” a nonprofit located in California, and claims for certain purchases, they donate a monetary amount to the foundation. The foundation issued a warning on their website denouncing any relationship with Flip the Trend.

BBB advises consumers to proceed with caution when dealing with Flip the Trend or any other online retail site. Some sites will claim to be associated with a charity to increase their legitimacy. Don’t fall for it! Contact the charity to confirm the relationship. Click here for more tips on safe online shopping.

ABOUT BBB:  For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. Consumers and businesses can search business reviews and ratings on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.

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